Campaign views
Powering trade conversations: Blum x On The Tools influencer campaign
519,711
474
Influencer engagements
1,104
Social ad engagements
For tradespeople, your phone is your business. Customer calls, dealing with suppliers, chasing sub-contractors and – the big insight for our campaign for Blum – taking to social for advice and inspiration from peers. When you’re on the job, you need real-time, practical advice from people you can trust.
With this intel in our toolbox, we developed an influencer campaign for our client Blum – the world’s leading manufacturer of kitchen furniture fittings – working in collaboration with On The Tools, the biggest and best known digital platform for trades.
Working with three carefully selected creators, we crafted authentic, social-friendly product demo content showcasing Blum’s exceptional quality and innovation, focusing on how their products are simple to use and make life easy when you’re on site.
A series of videos were shared across Instagram, TikTok, and Facebook, while Fix Radio ads extended the campaign’s reach to an even wider trades audience.
Launched in summer 2025, the campaign has exceeded expectations, delivering strong engagement and measurable growth in brand trust and product awareness.
”“Tradespeople are passionate and picky about the brands they use. Having the right kit can make or break a project. So working with On The Tools gave us a ready-made, targeted audience for Blum to reach using authentic content produced by the people that know best - real-life joiners working on real-life jobs.”
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