An Influencer Campaign to Love

For a brand called Bathrooms to Love, we wanted to create a campaign people would really fall for. From the first spark of inspiration to seeing a new bathroom in place, choosing a new bathroom is as much about emotion as it is about practicality, and social media plays a central role in that journey.

Through detailed audience analysis, we discovered how the brand’s target consumers used social in different ways when planning a bathroom project. We built a strategy that put Bathrooms to Love right at the heart of that decision-making process.

The influencer campaign was designed to introduce the brand to new audiences, engage consumers with authentic and relatable content, and grow a genuine community around Bathrooms to Love. The activity would also demonstrate support for the brand to retail stockists.

To achieve the right balance of reach and resonance, we partnered with two carefully selected of mid-level influencers who combined strong engagement with beautifully crafted, real-life home transformations.

Timing was key. We wanted to capture the installation process in action, showing Bathrooms to Love products being brought to life in real homes. The outcome was a suite of inspiring, high-quality content that highlighted the products’ style, flexibility and clever design.

Shared across Instagram and TikTok, the campaign grew brand awareness, sent quality traffic to the Bathrooms to Love website and boosted furniture swatch requests.

The results speak for themselves. Influencers drove strong engagement, with an exceptional comment-to-like ratio of 1:2, signalling a highly engaged audience. The campaign surpassed all KPIs, achieving a 107% uplift in new accounts reached and delivering a 287% increase in external link clicks.

Most importantly, the campaign positioned Bathrooms to Love as a trusted, inspiring choice in the hearts and minds of consumers, turning social inspiration into real-world action.