increase in Facebook & Instagram leads
Driving Avalon’s success within the expat market
17%
30%
increase in qualified traffic to Avalon’s website
Funeral planning isn’t something people like to think about, and after the FCA tightened up their regulations in the UK, Avalon set their sights on dominating the international market by targeting UK expats in Europe.
Extensive consumer research revealed there are active UK expat communities in Spain, Portugal and Cyprus in need of funeral planning and who are also very active on Facebook and Instagram. A geo-targeted lead generation campaign effectively targeted expats in specific densely populated regions within each country, increasing awareness of Avalon and driving leads through Meta ads.
”“By driving awareness and generating leads, we helped Avalon Funeral Plans become a key player in the UK expat market.”
Thinking about your next project?
We'd love to talk
