Head-turning campaigns to accelerate brand growth
Investment in advertising campaigns remains a critical tool – for short-term sales activation and long-term brand growth.
At Cairn, we take a strategic approach to creating campaigns that will draw customers to your brand and make it easy for them to remember you at the critical point of purchase.
Think campaign, think Cairn
From research to strategic planning. Concept creation to asset production. Then multi-channel activation and water-tight campaign management – as an integrated agency, we handle campaigns large and small for our clients.
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Fresh insights into brand choice and purchase drivers in your category
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Big, memorable ideas that potential customers can’t ignore
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Campaigns to launch new brands – or blow the dust off existing ones
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Media planning to land brand messages at the moments that matter most
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On-point content to flex across multiple channels
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End-to-end campaign management and detailed reporting
How we do it
The Cairn process
The media landscape is constantly shifting, but our approach to campaigns is consistently built on two things – strategy and creativity. We will (politely) challenge your brief. Break it down into its component parts. Then distill it into a single, ownable campaign proposition.
Once strategically aligned and with an agreed proposition, the fun part starts – creating behaviour-shifting ideas that get your brand noticed. Whether part of a long-term brand building programme or a shot-in-the-arm sales generator (we’ll thrash this out early on), campaign messaging will be insight-led and strategically justified.
Our in-house creative team usually produce the majority of campaign content but we also work with trusted production partners when the brief demands it, for example to create TV or Video on Demand (VOD) commercials.
As an integrated agency, we have the in-house capabilities to deliver, manage and report on campaigns across multiple channels, including digital. We take an agile approach which allows us to react to campaign performance and modify accordingly.
We also appreciate the close scrutiny campaigns attract from across our clients’ organisations. That’s why we always work closely with you to manage the process and bring other key internal stakeholders on the journey.
Planning a big campaign for your brand?
Get in touch – we’d love to help
