Helping Hoover clean up in the handheld category

Our high profile, demand-generating campaign to launch Hoover’s H-HANDY 700 was based around the concept that this lightweight yet powerful handheld cleaner was ‘always ready’ to tackle multiple cleaning tasks. The media plan spanned multiple digital and social channels, supported with DRTV.

Building on a concept produced by Hoover’s Italian HQ, the campaign also required activation ideas to deliver across the path to purchase, from product research to decision making and transaction to advocacy, as well as driving sales during Black Friday and the run up to Christmas.