Sweet results from candy’s addams family 2 campaign
Services
Best Integrated Campaign Finalist in the UK Social Media Awards
Proving brand partnerships are nothing to be scared of, we hooked up with Candy and Universal Studios to create an integrated campaign to promote Candy’s range of smart appliances on the back of the launch of the Addams Family 2 movie.
Playing on the Addams Family’s unique personas, the tongue in cheek creative ran across organic and paid social, native ads plus influencer collaborations and racked up some scarily big numbers. From launch, the campaign generated strong engagement across all channels and feedback from the commercial team was incredibly positive.
+2,781%
organic engagement KPI
+643%
sponsored content KPI
61%
total traffic from Taboola
”“Our integrated campaign perfectly matched each of Candy’s smart connected appliances with an Addams Family character.”
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