Influencers spread the word about Candy’s Addam’s Family 2 tie up

+33%

social reach

+68%

social engagement

Within our wider campaign to promote Candy’s tie up with Universal Studios’ Addams Family 2 movie, we recruited five influencers in order to create User Generated Content (UGC) and utilise their following to leverage the partnership’s organic reach

Influencers were selected from niche categories such as interior and family, based on their content, engagement rate and suitability and we handled the whole process from initial negotiations to paying the influencers on behalf of Candy.

”“Product delivery was organised promptly after signing the contract. I received story frames, post content, dates, and hashtags ahead of the campaign.”