registrations in the first 7 months
Empathy key to unlocking the SBM audience
+137%
+24%
order volume
+482%
sales value
Educational resources supplier Findel needed an attention-grabbing campaign to raise awareness of Smart Ordering – a range of solutions designed to make life easier for time poor School Business Managers (SBMs).
Focus groups and social listening taught us that many SBMs feel under-valued. So to prove that Findel really ‘get them’, our ’ Smarter SBM’ campaign starred real-life SBMs with copy acknowledging the broad (and bizarre) range of tasks they deal with daily. This authenticity led to the campaign’s success; adding 600+ customers to Findel’s customer base and delivering 1,841% ROI in the first 12 months.
”“In a market where every cost centre is scrutinised, we helped Findel to move the conversation from cost to value.”
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