When the pandemic forced restaurants to close, cooking at home became an integral and enjoyable part of many people’s lives. This drove demand for new, labour saving devices, such as Franke’s All-In flexible food preparation system.

To launch the All-In, we developed a multi-channel campaign that communicated the emotional and functional benefits of the product; handling all aspects of the project from research, strategy and ideation, through to video and stills production and roll out in multiple markets.