impressions across 3 global territories
Clear insight informs Franke’s filter tap global relaunch
25m
170,000
clicks and counting
Increased sales across the campaign period
In a post-Covid world, significantly affected by behavioural change and the increased influence of environmental concerns on brand choice, we created an insight-fuelled campaign to relaunch the Vital Capsule Filter System tap.
Combining research, strategic planning, concept creation and widescale content production, our holistic campaign was developed to work across Italy, Poland and the UK with tailored messaging for each territory.
”“Global trends research provided crucial insights into how certain markets felt about tap water consumption.”
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