Clear insight informs franke’s filter tap global relaunch
Services
Brand
Social Media
Email Marketing
In a post-Covid world, significantly affected by behavioural change and the increased influence of environmental concerns on brand choice, we created an insight-fuelled campaign to relaunch the Vital Capsule Filter System tap.
Combining research, strategic planning, concept creation and widescale content production, our holistic campaign was developed to work across Italy, Poland and the UK with tailored messaging for each territory.
25m
cost-per-lead Y-O-Y
170,000
clicks and counting
0
Increased sales across the campaign period
”“Global trends research provided crucial insights into how certain markets felt about tap water consumption.”
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