Helping hoover clean up in the handheld category
Services
Our high profile, demand-generating campaign to launch Hoover’s H-HANDY 700 was based around the concept that this lightweight yet powerful handheld cleaner was ‘always ready’ to tackle multiple cleaning tasks. The media plan spanned multiple digital and social channels, supported with DRTV.
Building on a concept produced by Hoover’s Italian HQ, the campaign also required activation ideas to deliver across the path to purchase, from product research to decision making and transaction to advocacy, as well as driving sales during Black Friday and the run up to Christmas.
4m
digital impressions
+800k
video views
+7m
reach on TV
”"Highlighting the ease and effectiveness of the product, the campaign was perfectly in tune with the trend for ‘little and often’ cleaning."
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