Winning new fans through sponsorship activation

When Hoover teamed up with Super League side Warrington Wolves, our job was to activate the sponsorship from the outset, to ensure they got the most from their investment in the club.

Via a host of activities, we succeeded in widening the reach of the partnership, leveraging the deal rights (player access, in particular) and showcasing Hoover’s brand and product range to Warrington Wolves fans and the wider rugby league community.