Strong sales performance since launch
Stand out creative is anything but woolly
B2B Best Integrated Campaign Winner at the Summit International Awards
When you’re a leader in the manufacture of flat roofing solutions, how do you create stand out against your woolly, commoditised competitors? With a campaign starring a flock of sheep grazing on one of Sika’s completed green roofs at The Flower Bowl near Preston.
Featuring a brand-led messaging strategy based on audience interviews and competitor bench-marking, the multi-channel campaign targeting specifiers and contractors also reinforced Sika’s eco credentials with a ‘green’ plant-able mailer.
”“From launch, the campaign generated strong engagement across all channels and feedback from the commercial team was incredibly positive.”
Cheryl DouglasHead of Marketing - Sika Roofing
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