Stand out creative is anything but woolly

When you’re a leader in the manufacture of flat roofing solutions, how do you create stand out against your woolly, commoditised competitors? With a campaign starring a flock of sheep grazing on one of Sika’s completed green roofs at The Flower Bowl near Preston.

Featuring a brand-led messaging strategy based on audience interviews and competitor bench-marking, the multi-channel campaign targeting specifiers and contractors also reinforced Sika’s eco credentials with a ‘green’ plant-able mailer.