YoY target
Addressing the elephant in the room
+1,874%
+139%
budget MTD
A leader in roofing solutions, Sika had long promoted the safety benefits of ‘cold applied’ systems over ‘hot works’ options (which are applied with a flaming torch). However, when the hot works market saw significant growth, Sika felt the time was right to launch SikaBit – a torch-on felt product designed with safety in mind.
Aware that this was somewhat of a U-turn, we tackled this head on, with a bold, humorous (and ultimately successful) campaign that allowed Sika to control the conversation around their change of direction and emphasised how SikaBit aligned with, rather than contradicted, their focus on safety.
”“A bold yet ultimately beneficial move, the Sikabit campaign was a shift change that delivered impressive results."
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