Paid social helps national bathroom brand clean up

As well as being one of the UK’s leading distributors of big-name kitchen and bathroom appliance brands, PJH sell their own product under the BathroomsToLove name.

Cairn’s task was to drive quality traffic to the B2L website, build awareness among consumers and demonstrate brand support to the retail stockists showcased on the site, who benefit from leads generated via brochure downloads and ‘wishlist’ enquiries.

Based on research into the buying habits of UK bathroom buyers, we deployed a geo-targeted Meta and Pinterest paid social advertising campaign focusing on a 10-mile drivetime around B2L brand stockists.

Using a combination of dynamic creative ad formats across Broad Interest, Remarketing and Lookalike audience data, the campaign delivered fantastic results, giving the BathroomsToLove brand some real engagement with retailers and consumers alike.