Lighting the way with a multi-channel launch campaign
Services
Following a recommendation, we were approached by KBB lighting specialist, Sensio, to help launch their new range of lithium-ion powered mirrors – an innovative new technology enabling illuminated bathroom mirrors to be retrofitted.
As well requiring the flexibility to serve both trade and consumer audiences, the campaign had to work across multiple channels, from Sensio’s own socials and website, to press, digital advertising and in-store.
Featuring photography and video production commissioned and directed by the Cairn team, the campaign launched at the end of 2024 and the early signs are that it’s already delivering strong results.
”“Cairn have supported us through every stage of the launch – from a big campaign idea, to messaging, visual assets, sales tools and video production. We couldn’t be happier with the work – Cairn have created a blueprint for future Sensio marketing campaigns in the UK.”
Karl HallamHead of Marketing, Sensio Lighting
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