Following a recommendation, we were approached by KBB lighting specialist, Sensio, to help launch their new range of lithium-ion powered mirrors – an innovative new technology enabling illuminated bathroom mirrors to be retrofitted.
As well requiring the flexibility to serve both trade and consumer audiences, the campaign had to work across multiple channels, from Sensio’s own socials and website, to press, digital advertising and in-store.
Featuring photography and video production commissioned and directed by the Cairn team, the campaign launched at the end of 2024 and the early signs are that it’s already delivering strong results.