Unlock your brand’s potential through smarter social
Social media is an eco-system in a state of constant flux. Fortunately at Cairn, our team of specialists eat, sleep and breathe social for the benefit of our clients.
Whether it’s paid, organic, asset creation or community management, what they all share is the need for a strategic approach and a focus on results – be it growing audiences, raising brand awareness, driving leads or simply keeping your following engaged.
Total social
Organic Social Media
Organic connects with and grows your audience. We do this by forming deeper connections with them; by understanding them, their trigger points, expectations and needs. Through content that is brand-aligned, channel-relevant and scheduled to maximise engagement, we make organic social work harder for your brand and ensure you reach your goals.
Paid Social Media
Paid promotion ensures you reach more of your audience at the right time with the right content. We use it to grow your customer-base, generate more interactions, drive more traffic, capture more leads and create better opportunities all round.
Tailoring strategy by channel ensures each campaign gets the biggest bang for your buck. And to squeeze every cent out of your spend, we constantly and carefully refine campaigns based on data feedback from the platforms.
Social Media Strategy
At Cairn, everything starts with a strategy. So we kick off by analysing your current social footprint to see where our work will fit in your overall marketing mix.
Reviewing your content across all social channels, we combine audience insight with industry and consumer trends to provide an overarching strategy that will meet (maybe exceed) your objectives and build success across all platforms.
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