A bold approach to get people talking about funerals

Death – and how we plan for it – isn’t something we like to talk about. This can cause big problems when the fateful day arrives, particularly for British expats in countries where things work a little differently.

So, our approach for Avalon Funeral Plans was to start the conversation with a campaign aimed at expats in Spain, Portugal, and Cyprus.

Direct yet warm and human, the concept used bold headlines and dynamic typography to cut through the noise and make Avalon stand out against their competitors. A multi-channel campaign, we created multiple executions across press, social, radio and events.