As Europe’s leading kitchen manufacturer, nobilia wanted to really stand out from the crowd at KBB 2024 – the industry’s biennial showpiece event. So, Cairn set about designing an exhibition stand that would be visually impactful and, commercially, delivering on the ambitious leads target.

Featuring an interactive video wall, an AI touchscreen kitchen design tool and a live chef demonstration with partner brand AEG, Cairn also took care of the pre-event marketing activity, in-show advertising and promotional giveaways.

With the headline message “Complete support, naturally” summing up the eight key services that nobilia offer (with a nod to their eco credentials), the aim was to attract independent kitchen retailers to the manufacturing brand. The stand also included a dedicated Kutchenhaus area, where the team could meet with potential new franchise partners to support the continued growth of the UK-based German kitchen retailer.