Bringing the emotional to the functional

As global market leader, Blum is positioned as a premium solution, with a price point to match. Bringing their brand story to life across the supply chain of kitchen manufacturers, distributors and retailers has been crucial to protecting both their margin and market share.

Contrary to B2B conventions, our strategy has been to put an emotional aspect at the heart of the brand. From the ground-breaking Blum Experience Centre to award-winning exhibition stands and our development and implementation of Blum’s global ‘Moving Ideas’ concept, we have consistently challenged conventions in the KBB sector, with campaigns and experiences that keep the market (and Blum’s Austrian HQ) talking, and deliver exceptional commercial results.