Super-charged lead-gen for national kitchen retail brand

-40%

cost-per-lead Y-O-Y

+89%

meta conversion Y-O-Y

+351%

Google conversion Y-O-Y

As a fast-growing retail business, Kutchenhaus rely on Cairn to deliver a constant flow of leads into their national network of 80+ kitchen studios. Research tells us that kitchen consumers only visit 2-3 showrooms, so our job is to ensure the brand makes this shortlist.

As a core part of our remit, we create and run geo-targeted, always-on paid digital ad campaigns, targeting both in-market and future kitchen buyers across Meta, Google, Bing and YouTube. Plus, in line with seasonal spikes, we deliver upweighted activity through press, affiliates email and other third-party digital platforms.

Year-on-year we have increased lead volumes, lowered CPL and improved conversion rates across all channels, helping establish Kutchenhaus as a leading player in the UK kitchen retail landscape.

”“Lead generation into our retail estate is a business-critical function. The guys at Cairn completely understand our brand and our consumer, which helps us squeeze maximum value from our media budget across the channels that count.”
Paul LeeHead of Marketing, Kutchenhaus