Influencers spread the word about Candy’s Addam’s Family 2 tie up

Within our wider campaign to promote Candy’s tie up with Universal Studios’ Addams Family 2 movie, we recruited five influencers in order to create User Generated Content (UGC) and utilise their following to leverage the partnership’s organic reach

Influencers were selected from niche categories such as interior and family, based on their content, engagement rate and suitability and we handled the whole process from initial negotiations to paying the influencers on behalf of Candy.