Google-inspired campaign targets those searching for a kitchen

German kitchen manufacturer Kutchenhaus, wanted people to know that having a top quality German engineered kitchen is surprisingly affordable and within reach. Inspired by Google’s People Also Ask (PAA) feature that we are all familiar with, we landed on a strong concept that challenged people’s perception of German kitchens and the Kutchenhaus brand.

An integrated digital campaign combining consumer research, concept creation and delivery across Google, Bing, Meta and YouTube, our holistic campaign successfully targeted those who were in-market for a new kitchen, from across the UK.