To boost their credentials in the built-in cooking category, Hoover signed up TV chef Simon Rimmer and briefed us to activate the collaboration. Aligning the strategy with Hoover’s ‘The way you live’ proposition, we created an expansive and diverse range of content that showcased the product and echoed Hoover’s Trust, Performance & Wellbeing brand pillars

Delivered primarily on social, with a combination of organic and paid content targeting a carefully profiled audience of ‘in-market’ cooking enthusiasts and Simon’s own social followers, the work delivered impressive results for Hoover, causing their share of the built-in cooking appliance market to grow exponentially.